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SKILLS OF TOMORROW
SKILLS OF TOMORROW
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The Skills of Tomorrow

The Marketing & Data Edition | Europe
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The Skills of Tomorrow 2021

Marketing & Data Edition | Europe
Why do 20% of businesses not measure the skills of their employees? Are you team Talkers or Doers? What skills do you need to learn today to future-proof yourself and your organisation?
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EDITION 1 - DATA & MARKETING

These are the skills of the future tomorrow.

VISION INTERVIEWS

Here's what the experts are saying

Adidas

Director, Global Digital Analytics

We spoke to the Director of Global Digital Analytics at Adidas to talk about all things data and what the Skills of Tomorrow look like
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Nordea

Head of Banking Marketing & Communication

We spoke to the Head of Banking Marketing & Communication at Nordea, the largest financial group in the Nordic countries, to talk about all things brand and marketing and what the Skills of Tomorrow look like
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Looop

Chief Learning Officer

We spoke to the Chief Learning Officer at Loop, the cloud-based Learning Management System, to talk about all things L&D and what the Skills of Tomorrow look like
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Orkla

Co-founder and Head of Orkla Digital Academy

We spoke to the Co-founder and Head of Orkla Digital Academy, at Orkla ASA, a Norwegian conglomerate operating in the Nordic region, to talk about all things L&D and what the Skills of Tomorrow look like
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CHAPTERS

Explore all the key insights

Executive Summary

A summary of the important parts if you are tight on time! 
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The Skills of Tomorrow

An introduction to the mega-trends shaping the future of work, jobs and skills.
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The Skills Landscape

We interviewed business leaders and L&D leaders from a range of industries to get a view of the skills landscape. Here is what they told us.
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Measuring Skills

We ran capability scans on 1518 marketing and data professionals to measure their ambitions, strengths, weaknesses and skills gaps. Here is what the scans told us.
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Marketing Skills of Tomorrow

Let’s analyse the specific skills and capabilities for the marketing population, their strengths, weaknesses and the Skills of Tomorrow.
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Data Skills of Tomorrow

Here we analyse the specific skills and capabilities for the data population, their strengths, weaknesses and the Skills of Tomorrow.
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Want to know your team's capability baselines?

This lite version of our capability analysis software is designed to help you understand your teams growth capability gaps. It takes around 15-20mins.
Take the Scan!