Fré is a young, dynamic and motivated consultant ready to take your venture to new heights. With vast experience in shaping transmedia startups, experimentation and innovation runs through his veins.
Being a real team-player, Fré his no-nonsense approach creates an open culture where transparency is key. Result-oriented, analytical and not afraid to challenge the status quo is what makes him your man to take your business to the next level.
Ilinca has an experimental approach to business and personal growth, and is passionate about how the intricacies of human psychology come to play in business.
Over the past 8 years, Ilinca tested and iterated with her own career path - from performance marketeer to nutrition and fitness coach, back to the performance side as a team lead. Now she is brewing all the learnings and pouring them into her current role as an educator.
As a Growth Coach and Trainer, she is empowering people and businesses to grow by enabling mindset shifts toward a customer-centric culture based on rapid experimentation and learning-by-doing.
Why is it that in the last 15 years 52% of S&P 500 companies have disappeared?
Meanwhile, companies like Booking.com managed to scale up to become the world's biggest accommodation platform by running 25,000 experiments per year.
When it comes to the growth and innovation of an organisation, experimentation is a game-changer. But it takes more than good tools. It takes a complete change of attitude.
In this workshop, together, we will first answer the following questions:
In addition, we have prepared a multitude of use cases from different companies in a variety of industries and will touch upon some key concepts.
Most importantly, we will put your skills to the test and get hands-on with our experiment-driven approach!