Ronald Voorn has been actively managing brands since 1982. Until 1992 in the advertising world, then on the customer side. He worked at Heineken for 15 years, including as Global Marketing Director and Managing Director in several countries. Since 2011 he has been a senior lecturer and researcher at the Utrecht university of Applied Sciences, as well as lecturer in marketing communication and consumer psychology at the University of Twente. Ronald is also vice-chairman of the Supervisory Board of insurance company Univé Dichtbij, member of the supervisory board of NIMA and Supervisory Board member of the PortoMari plantation in Curaçao. In addition, Ronald is active as a consultant and guest speaker via Science4business.nl and is a jury member for the SAN ABC accents. He hopes to obtain his PhD this year in the field of consumer psychology on the topic of how brand values influence consumer behaviour. Last but not least, Ronald is an alumni of the GrowthTribe Academy
What changes do you expect to see amongst your customers in the year ahead?
In order to make grounded assumptions on consumer behaviour and preferences, you need to use data.
Watch Ronald Voorn who has actively been managing brands since 1982, and is now lecturer in consumer psychology. He’ll tell you all you need to know about the customer trends to look out for and the strategies you should adopt to keep demand flowing in.