Personas: why should you care?

Join us to dig into the topic of customer personas. We will show you that even though, they are fictional characters, their description is based on real data.

June 23, 2022 14:00
CEST
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45
MINS

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Personas: why should you care?

Join us to dig into the topic of customer personas. We will show you that even though, they are fictional characters, their description is based on real data.

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Hosted by

Tarek Reslan

Growth Marketing Trainer

Tarek is a computer science graduate that hates coding (weird right?). He decided to pursue something he's more passionate about, which is Marketing. Thanks to his technical background, he was able to become a T-shaped individual. His areas of expertise include landing page creation and optimisation, conversion rate optimisation, paid acquisition, e-commerce, and video editing. He loves sharing his knowledge, hence he created multiple online courses to help others become better. As a trainer at Growth Tribe, he helps implement growth marketing mindset and process in startups, big corporates and everything in between.

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Not all marketers are big believers in Personas.

But here, at Growth Tribe, we believe that knowing what truly matters to customers and prospects is the difference between failure and success with digital marketing campaigns. 

The pareto principle states that 20% of your customers represent 80% of your revenues.
And personas will help you create a culture of focus in which you spend your resources and time to identify this 20%.

That is why, our digital marketing expert, Tarek will dig into the topic of customer personas and show you that even though, they are fictional characters, their description is based on real data.


Join us to learn: 

- Why personas are more important than you think

- How personas can help you create a culture of focus within the organisation

- How to gather data to develop your persona

- Ask any questions you might have.