How Data Shapes Growth at VanMoof

How do the fastest-growing companies actually achieve rapid growth? In this webinar, Sebastian Mehldau & Catarina Pinto from VanMoof will help teach you how. They will talk us through how data has enabled VanMoof to identify growth opportunities, tripling their sales in just one year, as well as sharing how you can translate your data into impact throughout the marketing funnel.

September 23, 2021 11:00
CEST
AROUND
60
MINS

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How Data Shapes Growth at VanMoof

How do the fastest-growing companies actually achieve rapid growth? In this webinar, Sebastian Mehldau & Catarina Pinto from VanMoof will help teach you how. They will talk us through how data has enabled VanMoof to identify growth opportunities, tripling their sales in just one year, as well as sharing how you can translate your data into impact throughout the marketing funnel.

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Hosted by

Sebastian Mehldau

Head of Growth Marketing at VanMoof

Sebastian is the Head of Growth Marketing (Paid Media, CRM, and Marketing Science) at VanMoof. Over the past three and a half years, he has been involved in five different product launches, the opening of several brand stores around the world, docens of marketing campaigns, and even a bike hunt in Ukraine. His growth marketing journey began nine years ago, building and rolling out Prestashop e-commerce sites for small businesses in Mexico. After that, he joined Linio, a Rocket Internet e-commerce venture in LATAM, where he helped with the transition to mobile commerce and the international expansion of the business. He also worked for Dutch scaleup bunq.

Catarina Pinto

Data Analyst at VanMoof

Catarina joined VanMoof as the first Data Analyst in the Marketing Team. With a Bachelor's degree in Mathematics, she has lived in Portugal, Germany, the UK, and now the Netherlands. Before becoming part of VanMoof, she has worked on the Agency side for 2.5 years helping companies make better decisions using data. This is where her passion for R and the magic of using data in real life started.

Duration

60
 minutes

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Growth Marketing needs data to succeed. You can have a great product and a team bursting with creativity, but if you’re not data-driven, you’re missing out on a world of opportunity. 

In this webinar, Sebastian Mehldau, Head of Growth Marketing at VanMoof, and Catarina Pinto, Data Analyst at VanMoof, will share how the forward-thinking e-bike juggernaut uses data to harness these opportunities for growth. 

We’ll be learning from the very best. VanMoof were able to triple their e-bike sales in 2020, and have grown from a small Dutch start-up to the world’s leading e-bike brand, recently raising $128 million in Series C funding.

In this one-hour session with Catarina & Sebastian, we’ll be covering:

✅ The metrics and KPIs you should be following
✅ How to build a strategy and improve it based on data insights
✅ How you can go, step-by-step, from gathering data to implementing insights for impact 
✅ How VanMoof used data to get to know their customers and identify opportunities for growth based on segmentation.

Sign up using the form above to reserve your spot, and get inspired to start building your own data-driven strategies.