ILG-GMD
Growth Marketing Diploma

Learn the most in-demand marketing skills

Start date: 31/03/2022
12 weeks

Get a globally recognised diploma in growth marketing to upgrade your skills and elevate your career. We’ll teach you how the world’s fastest-growing companies approach growth marketing, and how you can become a growth marketing expert.

Request more info

Top companies offer this course to their employees

Top companies offer this course to their employees

I want to start
Buy as:

Elevate your career with Growth Marketing

Get a prestigious growth marketing diploma
Gain the skills you need to confidently manage growth sprints and take the lead on marketing activities at every stage of the funnel. Masters skills in technical marketing, user research and behavioural psychology
Master growth and rapid experimentation
Learn how to design, rapidly test and accurately analyse growth initiatives across the entire customer journey. Use rapid experimentation to generate cost-effective business growth and ignite product innovation.
Supercarge your career
Embrace a growth mindset and become a creative, tenacious and inspiring marketer with an appetite for ongoing optimisation. Supercharge your career and become one of the most sought after professionals today.

Top companies offer this course to their employees

A library of knowledge

Turbocharge your knowledge with our learning hub. Stay in touch with peers and industry experts.

Live online classes & one-on-one coaching with expert trainers

Join live and interactive online classroom sessions, taught and facilitated by our expert trainers.

Course content

Before the course
Personal Capability Scan
  • Gain a clear view on strengths and learning needs  
  • Adapt learning content to match your unique goals
  • Tailor the coaching experience based on objectives/business cases
Module 1
Growth Fundamentals
  • Adopting a Growth Hacking Mindset
  • The GROWS Process
  • An Introduction to Psychographic Personas
  • The Jobs to Be Done Framework
  • The Pirate Funnel
  • Getting setup with the GROWS app
Module 2
Dynamic Data
  • Set up Google Analytics and Google Tag Manager
  • Using Soft & Hard Data to Grow Your Business
  • How Data Fits into the Growth Process
  • All About Tracking: Making a Plan
  • Soft Data: User-testing and Five-Second Tests
  • How to Audit your Tracking
  • Implementing Data Tools
Module 3
Awareness & symmetric messaging
  • Discovering New Channels for Growth
  • Piggybacking Your Competitors
  • Leveraging Other People’s Networks (OPN’s)
  • Building Conversion Centric Ads
  • Symmetric Messaging
  • Building Conversion Centric Landing Pages
  • Build Your First Landing Page
  • Marketing Automation
  • Inspirational Cases for Building Traction
Module 4
Acquisition and Conversion Optimisation
  • CRO: The Lift Model
  • LPO: Cognitive Overhead
  • Usability Testing: Value Proposition & Clarity
  • The Psychology of Persuasion
  • Getting Started with Tools-Based Marketing
  • Persuasion Techniques + Use Cases
  • Urgency + Anxiety
  • Engineered Marketing
Module 5
Activation & Growth Loops
  • Beyond Acquisition
  • Finding your WOW Moment
  • Determining WOW Moments with Data
  • Mapping WOW Moments
  • Referral Marketing: Growth Loops
  • Creating and Optimising a Growth Loop
Module 6
Implementing Growth in Organisations
  • Recap the "One Metric That Matters"
  • How to ideate experiment ideas
  • Ranking experiment ideas
  • Experiment design
  • Running experiments & processes
  • How to fit growth in organisations

Best-in-class Masterclass Speakers

No items found.

Don’t take our word for it

Who is this course for?

You are looking to kickstart your career in growth marketing with a bespoke programme for your capabilities
You want to benefit from 1-on-1 expert coaching and feedback tailored to your needs
You want to learn new full funnel growth marketing to become a growth marketing expert and leader

Here’s how your Growth Marketing Diploma will boost your career

1. Learn from growth experts
Our online courses are hosted live to ensure you get the most engaging learning experience possible and you’re free to ask questions as you go along. As well as receiving focused one-on-one coaching and feedback.
2. Personal capability scan
Gain a clear view on your strengths and learning needs, and receieve adapted learning content to your unique goals. All with tailored coaching to help you along the way.
3. Master the latest growth marketing tools
We’re always updating our curriculum to include the very latest growth marketing tools and software. Introducing more than 40 different industry tools and how to implement them in your business.
4. Get your presitigious Growth Marketing Diploma
Growth Tribe is an accredited digital skills development provider. Get certified and join our 16000+ strong alumni community featuring growth marketers from Spotify, DuoLingo, Google and more.
5. Get access to our exclusive job board, events & community
As a Growth Tribe alumni, you’ll receive an invitation to join our community of over 16,000 like-minded professionals from all over the world. As well as access to our job board, and exclusive events.
6. Lifetime access to course materials
Our courses are designed for you. That’s why we give you access to all the course material, slides, videos and more. Forever. Take the course with you wherever you go, and access it whenever you want. It’s all yours.

Thousands of happy founders and marketers

The experience I had with Growth Tribe was really eye opening. The insights and the tools we were given were invaluable and they helped me to redefine the strategy of the consulting firm I cofounded with my brother. Thank you!

Lorenzo Baldassarri
Investment Analyst

This course is great at any level. It's about thinking differently and applying a different way of working. It's definitely not just for marketers.

Danny Williams
Managing Director, Media Division

The crash course was the perfect preparation for my interview with a Fortune company CEO. His response: you're the first one who goes beyond what's broken and is showing me the digital way ahead, when can you start?

Wouter Blok
VP Performance

The Growth course was one of the most useful trainings I have ever attended. I'm consistently reflecting on the material and looking at new ways to optimise our business. The ROI has continually paid off.

Amanda Marochko
Senior Product Manager

If you want a course where you sit in front of a screen and listen to a PowerPoint, this is not the course for you. If you want a course that is actually engaging, practical and will let you use real examples, it's really helpful. The skills that I gained from the course definitely helped me in my interview process to the next step.

Katie Hudson
Senior Product Operations Manager

How to apply

1.  Online application

Send us a quick online application so that we can get to a know a bit more about you. Just to make sure that you are the right fit and this is the right course for you.

2. Admissions review

One of our admissions team will review your application and make sure you are the right fit for our course, or if you may be suited for another one of our learning programmes.

3. Admission enrollment

If successful, within 4 days you will receive a letter of enrolment. Congratulations! You are on your way to becoming a growth leader! Just pay the invoice and you are all set to start your learring journey.

1.  Online application

Send us a quick online application so that we can get to a know a bit more about you. Just to make sure that you are the right fit and this is the right course for you.

2. Admissions review

One of our admissions team will review your application and make sure you are the right fit for our course, or if you may be suited for another one of our learning programmes.

3. Admission enrollment

If successful, within 4 days you will receive a letter of enrolment. Congratulations! You are on your way to becoming a growth leader! Just pay the invoice and you are all set to start your learring journey.

Join our growing community of 16.000+ alumni

Diploma in Growth Marketing

€5000
Growth Marketing is one of the top jobs of the future, according to the World Economic Forum’s Future of Jobs 2020 Report. Master the tools and techniques of full-funnel marketing and rapid experimentation. And supercharge your career.
The program offers:
Receive your Growth Marketing Diploma
Join a small cohort of peers looking to learn growth
Learn live & get coaching from growth experts
Learn growth fundamentals
Learn full funnel growth marketing
Capability scan to measure your strengths and weaknesses
Enroll now

Frequently asked questions

Do I get a qualification?

Growth Tribe is NRTO accredited, so you’ll get certification from Growth Tribe that you’ve completed the course that you can display on your LinkedIn profile and CV.

What are my payment options?

Many of the people who take our course are entrepreneurs, freelancers, or individuals who want to improve their prospects. That’s why we provide several payment plan options to make our courses more accessible. You can pay in installments or take advantage of STAP or unemployment funding (NL residents only). Our learning consultants will be able to work with you to find the right plan to suit your needs before you book.

Who’s on the course with me? Are there opportunities to network?

You won’t know everyone on the course with you, which makes it a great opportunity to network. The course is popular with professionals and industry experts alike - and you’ll be taking part in group discussions, working on real business cases, and sharing your knowledge and experiences with each other.

What are the live classes like?

Our 4-hour long live classes are hosted by one of our expert trainers. Class sizes are limited to ensure you get all the support you need, and you have time to ask questions if you have any.

Who are the expert trainers?

Our expert trainers are real-life professionals with experience in their specialist field, who dedicate a few days a week of their time to helping others learn. They have real, hands-on experience, and they are always updating the course curriculum to include new technology and the latest techniques & strategies.

Who is this course for?

If you are a beginner, looking to reskill, or have less than 3 years experience we recommend this course for you. If you are more advanced, then we would recommend taking one of our advanced-level courses that are more suited to you.

Tuition & payment options

Don't let financing get in the way of you and your future. Growth Tribe is proud to provide a variety of financing and scholarship options the ensure everyone has the opportunity to transform their careers with a Growth Tribe Live Exclusive Course.

One payment
€5000
Or
Monthly payment
€85
/month
Up to 5 years
Over 4 months
Ready to enroll?
€5000
EnrollApply nowRequest more info