ODD-BAC
Business Analytics Certificate

Become Certified in Business Analytics

Start date: 31/03/2022
18 - 24 hours

We’ll teach you how the world’s leading data professionals use business analytics, and how you can become a data hero.

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Top companies offer this course to their employees

Top companies offer this course to their employees

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Business analytics with confidence.

Lead with Data
Lead with data across everything you and your team take ownership of. Build a data-driven culture within your organisation, backed by your globally recognised business analytics certification.
Influence decisions with data
Inform and influence business decisions with quantitative analyses of key moments in the customer journey, CRM lifecycle or sales process. Predict success and reach your business goals and KPIs.
Drive growth & elevate your career
Businesses and organisations who are able to quantify their gains from analysing data, report an average 8% increase in revenue and a 10% reduction in overall costs. Career progressing numbers.

Top companies offer this course to their employees

Course content

Module 1
Introduction to Business Analytics

Start with the basics. Understand the core principles of business analytics and how it fits into your business.

  • Demystifying data transformations
  • Descriptive, predictive and prescriptive analytics
  • Data project frameworks
Module 2
Advanced Analytics

Get your hands dirty with high-level, business critical analytics. 

  • Executing descriptive analysis
  • Exploratory & explanatory analysis
  • Clustering with machine learning models
  • ‘K means’ in customer segmentation
Module 3
Predictive Analytics & Statistical Inference

Discover how to use data to predict outcomes in your business.

  • Creating a proof of concept
  • Fundamentals of predictive modelling
  • Deploying predictive models
  • Evaluation metrics
Module 4
Working with Data

The practicalities of business analytics and how to start implementing strategies in your work.

  • Basic statistical methods
  • Dealing with uncertainty
  • Hypothesis testing, significance and power.
  • Causal inference: A/B testing and multivariate tests
Module 5
Data Storytelling & Visualisation

Translate your data into impactful stories, create impact and drive strategic change.

  • Communicating data through charts
  • Data visualisation best practices
  • Create impactful presentations
  • Connecting data to a story structure
Module 6
Data Project Management

Discover how data can shape and inform your projects. Learn how to build and run a successful data project.

  • Prioritising data projects
  • Evaluating success of data projects
  • Ethical implications of AI

Best-in-class Masterclass Speakers

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Don’t take our word for it

Who is this course for?

If you’ve got experience using data and want to elevate your skills
If you’re looking to solve specific business problems with data
Experienced professionals from diverse fields who want to upskill in data.

Start driving real results. Drive growth throughout the funnel.

1. Get certified
Growth Tribe is an accredited digital skills development provider. Get certified in the skills that will empower you to make career moves and improve performance throughout the marketing funnel.
2. Become a data hero
Grow your company with the tools, techniques and strategies used by the world’s best businesses. Set yourself up for success and drive results on impactful KPIs.
3. Learn from data experts
Our team have empowered thousands of people with up-to-date, relevant skills. We’ll teach you how the world’s fastest-growing companies use data to advance their businesses, and how you can do it too.
4. Future-proof yourself
74% of leaders require data in decision making, for a good reason. Make sure your skillset is ready for the future and you stay ahead of the curve.
5. Join our community
Join our 16000+ strong alumni community featuring digital marketers from Spotify, DuoLingo, Google, Booking.com and Heineken (& many more of Europe’s highest growth start/scale-ups.)
6. Learn at your own pace
Getting certified doesn’t have to get in the way of the rest of your life. Growth Tribe On-Demand enables you to fit learning around your busy schedule. Unlimited access to your course materials whenever and wherever works best for you.

Thousands of happy founders and marketers

I was looking for a robust introduction to Data Analysis so that I could more accurately estimate my own abilities within the field. I got exactly what I was looking for and now feel confident to perform Data Analysis on my own projects :) Thank you so much GT!

Jordy Backes
NADUVI

This course is a great way to dive into the world of data analytics. Not only will it expand your knowledge of theory and tools, it also helps you put theory into practice right away. The instructors are extremely helpful and always willing to help you push your development further. Definitely recommend

Nadine van der Wal
Upfield

This course is a must-attend for both data enthusiasts and non-data specialists. I came into this course thinking it would be hard to follow, but the trainers and workshop itself made me understand that this is a skill set we can all learn and need now (not to mention the multitude of tools you get as well to start applying the learnings immediately)

Ali Fenwick
LEAD TCM&L

As a brand and marketing professional, I found the course entry to approaching my work in a more data-driven and analytical way. I know I will start benefiting from this new knowledge from the first day back in the office. So the investment in terms of time and money will be immediate to both me and my company.

Merran Wrigley
Signify

I just really enjoy the way GT cuts all unnecessary and complicated things and motivates everyone to just go for it. Start, get your data right, make the right decision, fail and just adjust. Even from a corporate perspective it is liberating and just so true; just do it.

Nassim Cherifi
Eneco

How to apply

1.  Online application

Send us a quick online application so that we can get to a know a bit more about you. Just to make sure that you are the right fit and this is the right course for you.

2. Admissions review

One of our admissions team will review your application and make sure you are the right fit for our course, or if you may be suited for another one of our learning programmes.

3. Admission enrollment

If successful, within 4 days you will receive a letter of enrolment. Congratulations! You are on your way to becoming a growth leader! Just pay the invoice and you are all set to start your learring journey.

1.  Online application

Send us a quick online application so that we can get to a know a bit more about you. Just to make sure that you are the right fit and this is the right course for you.

2. Admissions review

One of our admissions team will review your application and make sure you are the right fit for our course, or if you may be suited for another one of our learning programmes.

3. Admission enrollment

If successful, within 4 days you will receive a letter of enrolment. Congratulations! You are on your way to becoming a growth leader! Just pay the invoice and you are all set to start your learring journey.

Join our growing community of 16.000+ alumni

Business Analytics Certificate

€980
Everything you need to hit the ground running and take your career to the next level.
The program offers:
Receive an internationally recognised Business Analytics certificate
Bite-sized videos from expert trainers
Capability scan
Access to cutting-edge tools
Community support
Downloadable templates, guides and case studies
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Frequently asked questions

Do I get a qualification?

Growth Tribe is NRTO accredited, so you’ll get certification from Growth Tribe that you’ve completed the course that you can display on your LinkedIn profile and CV.

What are my payment options?

Many of the people who take our course are entrepreneurs, freelancers, or individuals who want to improve their prospects. That’s why we provide several payment plan options to make our courses accessible to everyone. You can pay in installments or take advantage of STAP or unemployment funding (NL residents only). Our dedicated learning consultants will be able to work with you to find the right plan to suit your needs before you book.

Who’s on the course with me? Are there opportunities to network?

The course is not cohort-based, so you won’t have classmates in the traditional sense. What you will have is access to our participant and alumni network of over 16,000 forward-thinking digital professionals from top companies, and some of the most exciting start/scale-ups around. When it’s safe (COVID-wise), you’ll also have access to exclusive alumni events.

When does the course start?

On-demand courses will open from March 31st, 2022, after which you’ll be able to start the course wherever and whenever you like. The materials will be yours, and you can complete the course at your own pace. Note: if you’re funding your course with STAP, you’ll be able to start learning from March 31st onwards.

Who are the expert trainers?

Our expert trainers are real-life professionals with experience in their specialist field, who dedicate a few days a week of their time to helping others learn. They have real, hands-on experience, and they are always updating the course curriculum to include new technology and the latest techniques & strategies.

Who is this course for?

If you are experienced, looking to upskill, or have 3+ years of experience working in this field, we recommend this course for you. If you are more of a beginner or looking to reskill then we would recommend taking one of our entry-level courses that are more suited to you.

Tuition & payment options

Don't let financing get in the way of you and your future. Growth Tribe is proud to provide a variety of financing and scholarship options the ensure everyone has the opportunity to transform their careers with a Growth Tribe Live Exclusive Course.

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€980
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Monthly payment
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Over 4 months
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