Growth & Marketing

8 of The Best Growth Hacking Books to Read in 2022

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In our list of the best growth hacking books to read in 2022, we’ll let you know which ones deserve a place on your bookshelf.
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Growth hacking teaches marketers and entrepreneurs the strategies they need to accelerate company growth, using rapid experimentation frameworks. 

If you’re new to growth hacking and want to learn more, or are looking to build on your skills, there are some excellent books on the market to help you do exactly that. In our list of the best growth hacking books to read in 2022, we’ll let you know which ones deserve a place on your bookshelf. 

Without further ado, let’s dive in! 

1. Hacking Growth - How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis & Morgan Brown 

The first title on our list comes from no other than Sean Ellis himself and co-writer Morgan Brown. Ellis is credited with coining the term ‘growth hacking’ or ‘growth hacker’ in 2010. 

The book details the step-by-step processes that companies can use to achieve rapid growth through experimentation at these core stages of the customer funnel: Acquisition, Activation, Retention and Monetization. 

Hacking Growth is heavily focused on helping readers understand the growth framework for creating and testing experiments with cross-functional teams. Throughout you’ll read success stories of humble startups like Airbnb, Uber and Pinterest, and how they gained breakout growth using the techniques described in the book. 

For growth hackers and marketers alike, this book is widely considered to be an origin point for this exciting field. If you’re looking for an entry point into growth hacking, this is it. 

Pages: 320

Part I: The Method 

Chapter 1: Building Growth Teams 

Chapter 2: Determining If You’re Product is a Must-Have 

Chapter 3: Identifying Your Growth Levers 

Chapter 4: Testing at High Tempo 

Part II: The Growth Hacking Playbook 

Chapter 5: Hacking Acquisition 

Chapter 6: Hacking Activation

Chapter 7: Hacking Retention 

Chapter 8: Hacking Monetization 

Chapter 9: A Virtuous Cycle of Growth 

Buy it here

2. One Million Followers - How I Built a Massive Social Media Following in 30 Days by Brendan Kane

Brendan Kane spends his time working with Fortune 500 companies, celebs and brands as a digital growth strategist. Some notable clients include Taylor Swift, MTV, IKEA and Rihanna. 

In his book, Kane shares his framework for building audiences and scaling social media followers, similarly to growth hacking, using his 3-step process: Hypothesize, Test and Pivot. Interestingly, the pivot stage involves making adjustments in real-time using data extracted from Facebook. Truly innovative. 

What sets this book apart however and proves its legitimacy, is the fact that Kane applies his experience and strategies to grow the social media following of a total newbie, with no social headway whatsoever. Zero to a million in 30 days. 

Pages: 256

Chapter 1: How I Gained One Million Followers in 30 Days

Chapter 2: Target Your Audience 

Chapter 3: Choose a Message for the Masses 

Chapter 4: Fine-Tune Through Social Testing 

Chapter 5: Create Shareable Content 

Chapter 6: Strategic Alliances 

Chapter 7: Go Global 

Chapter 8: The Strategies I Used to Gain a Million Followers on Instagram 

Chapter 9: Growth Drivers for YouTube

Chapter 10: Substantial Business Growth with LinkedIn

Chapter 11: Staying Power 

Buy it here

3. Lean Analytics - Use Data to Build a Better Startup Faster by Alistair Croll & Benjamin Yoskovitz

Lean Analytics is part of a series of books curated by Eric Ries, author of The Lean Startup and leader of the lean movement for businesses. The book refers to the philosophy of lean analytics and how to implement it into your business strategies. This is broken up into 3 distinct lessons: 

  1. To be data-informed, not data-driven - using all of the data a company amasses to signal what direction to take but always remain in control, don’t purely let data determine what to do next, use it to drive a goal.

  1. The 5 stages of a startup - Lean analytics identifies five stages that a business moves through, Empathy, Stickiness, Virality, Revenue and Scale

  1. Finding your OMTM (one metric that matters) - refers to focusing on a single metric at a time, but adapting your metric and goal on the fly as you move through the five stages. 

Alistair Croll held a growth hacking workshop on lean analytics with Growth Tribe, check out the video here. 

Pages: 448

Chapter 1: Stop Lying to Yourself 

Chapter 2: Finding the Right Metrics for Right Now 

Chapter 3: Lines in the Sand

Chapter 4: Putting Lean Analytics to Work

Buy it here

4. The 1-Page Marketing Plan: Get New Customers, Make More Money & Stand Out From The Crowd by Allan Dib

The 1-Page Marketing Plan introduces a 9-square marketing plan that fills out as you move through the book. 

Each chapter gives readers the step-by-step processes needed to make a convincing and effective marketing plan, although tailored to small businesses, the methods can prove just as effective for startups and growing companies too. 

Dib talks about how mimicking big business companies is actually detrimental to small and medium businesses on limited budgets and should instead, focus on authenticity and creating a brand that people will love. 

Pages: 224

Act I: The “Before” Phase 

Chapter 1: Selecting Your Target Market 

Chapter 2: Crafting Your Message 

Chapter 3: Reaching Prospects with Advertising Media 

Act II: The “During” Phase

Chapter 4: Capturing Leads

Chapter 5: Nurturing Leads

Chapter 6: Sales Conversion 

Act III: The “After” Phase

Chapter 7: Delivering a World Class Experience 

Chapter 8: Increasing Customer Lifetime Value 

Chapter 9: Orchestrating and Stimulating Referrals 

Buy it here

5. Contagious: Why Things Catch On by Jonah Berger

This book is about those irresistibly shareable ideas you just have to tell people about. Each chapter delves into the influences that force word-of-mouth marketing and propel businesses into the digital stratosphere. 

The book serves as a great introduction to the science behind vial content and how people connect with it on a personal, emotional and psychological level using case studies and practical tips. 

Pages: 256

Chapter 1: Social Currency 

Chapter 2: Triggers

Chapter 3: Emotion 

Chapter 4: Public 

Chapter 5: Practical Value 

Chapter 6: Stories 

Buy it here

6. Top 101 Growth Hacks: Top 101 Short, Actionable, 100% Proven Growth Studies On How To Boost Your AARRR (Acquisition, Activation, Retention, Revenue, Referral) today by 70%, 400%, 700% and more… by Aladdin Happy 

The clue is in the rather long title here; this book delivers a trove of concise growth hacks to help businesses grow, scale and perform better. The examples laid out in the book refer to what’s called the “Pirate Funnel” or “AARRR” - the stages of a customer journey. 

For newcomers and veterans alike, this book provides fascinating insights into some of the most successful stories around growth hacking and details their processes too. Definitely worth picking up for some inspiration and be sure to have a word document open, ready to take notes! 

Pages: 132

Chapter 1: Before Product/Market Fit

Chapter 2: Hustling 

Chapter 3: Copywriting 

Chapter 4: Acquisition 

Chapter 5: Activation 

Chapter 6: Retention 

Chapter 7: Revenue 

Chapter 8: Referral 

Chapter 9: Other 

Buy it here and look out for the follow-up book titled: 101 Growth Hacks 2: The Best New Growth Hacking Ideas That Inspire You To Put Them Into Practice Right Away


7. The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don’t Want You To Know by Parul Agrawal & Rohan Chaubey 

This book gives readers an introduction to the tools, skills and mindset of a growth hacker and growth marketer. 

Using case studies and ideas from over 35 leading experts, from marketers to entrepreneurs, thought leaders to successful companies, The Growth Book shares insights from them all to teach readers the unconventional marketing strategies used to identify and grow marketing channels. 

If you’re looking for real-life examples of how growth hacking works in the real world, this book is a great place to start. 

Pages: 322

Chapter 1: Content Skillset 

Chapter 2: Social Media Skills 

Chapter 3: Tactical Skills 

Chapter 4: Growing Business in an Unorthodox Niche 

Chapter 5: Mindset 

Chapter 6: Toolset 

Buy it here

8. Product-Led Growth: How To Build a Product That Sells Itself by Wes Bush

 Product-Led is a term used to define how a company approaches their sales process or customer journey. 

It presents an alternative way of moving customers through the journey by focusing on making the product firstly, available to the consumer on a trial or freemium basis but making it so irresistible that it becomes a no-brainer to upgrade and pay for it. 

The traditional sales approach is to sell the benefit of a product and how it can better the consumer’s life. Which is fine, but with so much competition and the meteoric rise of “freemium” subscriptions (like Spotify) on the market, SaaS companies have to be agile if they are to succeed. 

This book explains the concept and practice of using a product-led business model. A fascinating read that embodies a new way of applying growth strategies to businesses. 

Pages: 276

Chapter 1: Why is Product-Led Growth of Rising Importance?

Chapter 2: Choose Your Weapon: Free Trial, Freemium or Demo?

Chapter 3: Ocean Conditions: Are You in a Red or Blue Ocean Business? 

Chapter 4: Audience: Do You Have a Top-Down or Bottom-Up Selling Strategy?

Chapter 5: Time-to-Value: How Fast Can You Showcase Value? 

Chapter 6: Choose Your Product-Led Growth Model with the MOAT Framework

Chapter 7: Build a Product-Led Foundation

Chapter 8: Understand Your Value 

Chapter 9: Communicate Your Value 

Chapter 10: Deliver on Your Value 

Chapter 11: The Most Common Mistakes That New Product-Led Businesses Make 

Chapter 12: Develop an Optimisation Process 

Chapter 13: The Bowling Alley Framework 

Chapter 14: Increase Your Average Revenue Per User (ARPU)

Chapter 15: Slay Your Churn Beast 

Chapter 16: Why Truly Great Companies Are Built to be Product-Led

Buy it here

Time to make some room on the bookshelf 


This has been our list of 8 of The Best Growth Hacking Books to Read in 2022, check them out and let us know your thoughts on them too! 

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